Come and discover how content strategy and branded media will help you stand out in an ultra-competitive environment where quality content has become the only way to engage your target audiences.
Without further ado, mark your calendars for June 6-7, 2023 and join us in Paris at the All for Content event, dedicated to Brand Content.
As experts in transforming media, we support them in the evolution of their offers, their print and digital products, their content strategies and their Premium strategies. We also perform massive analysis of their data to understand the drivers of engagement.
We look forward to meeting you at the show.
Come and meet us in the Incubator area, where you can discover our activities and talk to us about your projects.
But first, don’t forget to register to attend our exclusive sessions and benefit from our enriching and inspiring experience!
Tuesday 6th June 2023
10.15 – 10.45 > Seine 7
Workshop: Master the content strategy to boost your brand!
We will discuss the keys to developing audience engagement through quality content. We will see how to assign objectives to your content to reinforce your brand image, your expertise and reach the audiences you are interested in.
Our expertise in supporting changing media will save you valuable time.
Topics covered:
- Always start from the readers’ need.
- What is good content and what engages?
- Learn to focus on what engages best and keep exploring.
- Think about angles, formats and promotion from the start.
- Focus on predictive headline to engage more.
To attend this conference, register now.
Speaker: David Sallinen, Founder Upgrade Media
11:00 – 12:00 > Seine 10
Strategic conference: Why should brands become publishers of meaningful content?
Getting people to come, come back, subscribe to a newsletter and create an account to access content cannot be decreed… it has to be driven by an effective content strategy. Come and get inspired by media best practices to engage target audiences.
Never before has so much content been created, and that’s nothing compared to what lies ahead. To continue to be visible and engage, you will need to be useful, of high quality and better integrate the needs of your readers.
That’s why you need to learn from the transforming media that are changing their organisation, products and content, especially to develop premium offerings.
Topics covered:
- The click, then what?
- An overview of inspiring ideas.
- Set a course and drive a meaningful content strategy.
- Clarify your target audience to generate better leads.
- Become memorable, indispensable.
- Think digital, social media, search and print.
- To succeed: improve your processes!
To follow this conference, register now.
Speaker: David Sallinen, Founder Upgrade Media
◾️ We work for media and communicating companies to accelerate their digital transformations, evolve their organizations, print and digital products, and also develop team agility.
◾️ Check out our Upgrade Media site and its New World Encounters brand to learn more about our projects and approach.
◾️ We hope this article and our other content inspires you!
Thank you for reading.
Keep up to date with all our news by subscribing to our LinkedIn newsletter.
- Forget generative AI for a moment, bet on AI that is useful for reader engagemenT
- États généraux – the stakes, the State, and the state of the press
- Paid for subscriptions in the AI era: the hows and whys.
- Manage your content strategy for more performance!
- Vice, Buzzfeed, and why it does not signal the end of digital media – for you