Training
The best know how a media expert can get.
contenT STRATEGY
Priority targets
Assigning objectives to your content
Conversion Funnel
Stand out to exist
Manage your Premium
Management
Team VS Projects VS Content
Know your management style
Managing through performance
Managing digital and print content
Managing new generations of journalists
journalism
Demystifying fake news
Digital Storytelling
Mobile journalism (MOJO)
Data journalism
Social networks and distribution
Transformation
Vision, DNA and Strategy
From vision to execution
Navigating in an uncertain world
Management in the digital age
The learning and innovative organization
digital power
Digital-first
Customer first
Formats VS Engagement
Mobile and Social-First
Multidisciplinary collaboration
information Products
Digital service
Product attributes
Product mode
Measuring performance
Introducing customer feedback
Upgrade Media Training Projects
Managing teams and content by providing meaning
Training press managers is a delicate task. Digital media requires the mastery of new formats, the increase in premium content and the increasingly complex management of teams. This is why our training course dedicated to media managers has been a great success because it provides the essentials: all the right rules to follow to manage and deliver meaning!
What our clients say
“From the design of premium content to its promotion: this is what we have been working on for three years now with Upgrade Media. It’s an exciting collaboration, built on the basis of rich exchanges. Upgrade Media’s great strength is, of course, its ability to move teams forward ‘step by step’, but above all it is its ability to adapt the height of the next step to the level of each individual. Together, we are taking a new step!”mble, nous franchissons un nouveau cap ! »
Samuel Thomas, Editor-in-Chief, Le Messager Group
“I want to underline the quality and sincerity of the exchanges between the trainer and my group. It had a remarkable human depth. Certainly, this kind of session is a cohesive factor.”
Sylvie
What will you be able to apply quickly? “Management methods that adapt to each employee and each situation. I’m also going to try to free up some time to step back and find the oxygen that allows you to be more lucid and creative in your management… even if it’s not always easy!”
Pierre-Jean
What will you be able to implement quickly? “Facilitating editorial meetings with a better breakdown of publications and greater precision in the angles. Managing each other’s characters too, through tools and tips taught.”
Andy
What will you be able to apply quickly? “Anticipation in the choice of subjects and especially formats. Better management of the home page and the pay-for-play strategy. It has given me valuable information on everything that concerns the tactics of information on the web.”
Pierre
What will you be able to apply quickly? “To help my team evolve towards a real content strategy by anticipating better.”
Arnaud
What can you apply quickly? “All the keys to writing on the web in order to convert readers into subscribers.”
Hélène
What will you be able to apply quickly? “The keys to better managing the team and improving the formats on the web.”
Nathalie
The Upgrade Media newsletter
Every month, you’ll find our newsletter, which uses a wide range of reference sources to dissect a key topic in the digital transformation of the media, as well as all the latest information on Upgrade Media’s achievements.
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