The Messager Group chooses Upgrade Media to support its digital strategy and the deployment of a Premium offer

Le Messager (Rossel Group) has chosen Upgrade Media to support its editorial teams in the switch to digital-first mode. The objective is to develop the quality of content, the Premium offer, to continue to enrich the content with videos, podcasts and to encourage a more participative journalism.

In order to succeed in this challenge, Le Messager wants to set up a new digital-first organisation, in order to imagine its content differently and to always be as close as possible to the concerns of its readers.

The local media group Le Messager is made up of five weekly newspapers – Le Messager, L’Essor Savoyard, La Savoie, Le Pays Gessien and La Tribune Républicaine. It also publishes several magazines.

The Rossel Group consists of daily newspapers such as La Voix du Nord, Le Courrier Picard, L’Union, Paris-Normandie, on the French side, and Le Soir, on the Belgian side. It also owns a television station, local radio stations and two local weekly media outlets, including the Le Messager Group.

Upgrade Media assists local, regional, national and international media in their digital transformation, the creation of new digital and print products and the emergence of premium editorial offers. Upgrade Media works with the press, online media, TV or press agencies in Belgium, France, Switzerland and also in Africa, notably in Morocco.

They trust us:

La Provence chooses Upgrade Media to structure its digital transformation

Tribune de Lyon chooses Upgrade Media to support its digital transformation

La Dépêche chooses Upgrade Media for the creation of its new formula and the acceleration of web-first

La Voix du Nord chooses Upgrade Media to take its digital transformation to the next level

About Upgrade Media: Upgrade Media is a creative agency, strategy consultancy, training center and media transformation think tank, through its brand New World Encounters.

◾️ We work for media and communicating companies to accelerate their digital transformations, evolve their organizations, print and digital products, and also develop team agility.

◾️ Check out our Upgrade Media website to learn more about our projects and approach.

◾️ We hope this article and our other content inspires you!

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