Think Tank

How Silicon Valley is Transforming News Business

Join our debate between three global champions and experts in media innovation to discuss experimentation, innovation and risk, and how media can learn from the tech giants and start-ups of Silicon Valley.

Download our free white paper “News Business vs. Big Tech” or listen again to our online conference and learn more about:

  • How to establish an innovation mindset.
  • What can we learn from Silicon Valley technology companies?
  • How to adapt?
  • How to take risks.
  • What does it look like in practice?

Our debate brought together:

  • Edward Roussel, Chief Innovation Officer of The Wall Street Journal (New York).
  • Pierre Louette, Chairman and CEO of the French media group Les Echos-Le Parisien (Paris).
  • Frédéric Filloux, creator of and Editor-in-Chief of Monday Note (Paris).


  • George Brock, consultant, lecturer and author of “Out of Print: Newspapers, Journalism and the News Business in the Digital Age”.

Register to review the conference:

Get our white paper now by filling in our form:

About Upgrade Media: Upgrade Media is a creative agency, strategy consultancy, training center and media transformation think tank, through its brand New World Encounters.

◾️ We work for media and communicating companies to accelerate their digital transformations, evolve their organizations, print and digital products, and also develop team agility.

◾️ Check out our Upgrade Media website to learn more about our projects and approach.

◾️ We hope this article and our other content inspires you!

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