Interview with Dmitry Shishkin an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting.
![](https://upgrademedia.fr/wp-content/uploads/2023/10/1_image-1.png)
In preparation of our workshops on Product Development we wanted to better understand how content interferes with product in the media world.
We spoke with Dmitry about:
- Dmitry Shishkin’s background.
- Why he considers product and content as one.
- The importance a focus and clear goals for product development success.
- Understanding User Needs.
- What is Synthetic Media and how can we do most of it.
- The future of media.
- Dmitry’s favorite newsletters.
![](https://upgrademedia.fr/wp-content/uploads/2023/10/Auto-Promo-Sign-uo-to-Watch-conf-Stay-Ahead-Product-development-1024x341.png)