Interview with Dmitry Shishkin an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting.

In preparation of our workshops on Product Development we wanted to better understand how content interferes with product in the media world.
We spoke with Dmitry about:
- Dmitry Shishkin’s background.
- Why he considers product and content as one.
- The importance a focus and clear goals for product development success.
- Understanding User Needs.
- What is Synthetic Media and how can we do most of it.
- The future of media.
- Dmitry’s favorite newsletters.

- ‘Journalism is approaching its historical extinction.’ Andrey Mir’s announcement on AI, the media and truth
- Bauer Media: how the specialist publishing giant is adapting to the age of AI summaries
- Paulo Celso Pereira: “The race for pageviews is killing the media”
- Sermitsiaq, the publisher that turned AI into a competitive advantage
- Bondi Beach: 8 ways to handle information on social media

