Digital Revenue Virtual Tour 2020
Best Practices in Germany, during and after Corona
Hamburg, Berlin, Düsseldorf, Stuttgart | September/October 2020
The Corona pandemic was an accelerator for innovation. Newspapers reacted quickly to it. Editorial innovations have been initiated. As a result of the new news offerings there was an impressive boost in subscriptions and online reach, with newspapers trying to become indispensable in people’s everyday lives through newsletters, blogs, new products.
At New World Encounters, the Think Tank of Upgrade Media, we wanted to better understand how the best publishers took advantage of these times. Therefore, we took media managers on a «Virtual Tour about Digital Revenues» through German media houses like Funke, Zeit, Axel Springer who shared their digital revenue stories with us.
Programme Digital Revenue Tour
Virtual Tour Day 1 | Hamburg
ZEIT
Digital Subscription in the Pandemic Age
Speakers:
Christian Röpke, CDO
Sascha Bossen, Product Management Paid Content
Virtual Tour Day 2 | Hamburg
Funke, Hamburger Abendblatt
The Spectacular Growth and Digital Acceleration Story
Speakers:
Dr. Ruth Betz, Head of Digital Transformation
Berndt Röttger, Deputy Editor-in-Chief
Virtual Tour Day 3 | Berlin
Media Pioneer & Axel Springer, Welt
Content Performance & Monetising Quality Journalism
Speakers:
Max Franke, COO, Media Pioneer
Arnd Stessun, Head of Product Management WELT+
Virtual Tour Day 4 | Berlin
Business Insider, BDZV
Programmatic Advertising and Business Partnerships
Speakers:
Romanus Otte, Chief Editor and MD, Business Insider Deutschland
Holger Kansky, Head of Digital, BDZV
Virtual Tour Day 5 | Düsseldorf
Rheinische Post
Winning in the Innovation Game
Speakers:
Dr. Daniel Daum, CDO, RP Mediengruppe
Moritz Döbler, Editor in Chief, Rheinische Post
Virtual Tour Day 6 | Stuttgart
Stuttgarter Zeitung
How to Reach 50,000 Newsletter Subscribers & Digital Transformation in 6 Months
Speakers:
André Kittelberger, Head of Paid Content
Björn Friebe, Produktmanager Digital
The Speakers on the Digital Revenue Tour
Christian Röpke
Chief Digital Officer,
ZEIT-Group
Sascha Bossen
Product Management Paid Content,
ZEIT-Group
Ruth Betz
Head of Digital Transformation,
Funke Media Group
Berndt Röttger
Deputy Editor-in-Chief,
Hamburger Abendblatt,
Funke Media Group
Max Franke
COO,
Media Pioneer
Arndt Stessun
Head of Product Management,
WELT+
Romanus Otte
Chief Editor and MD, Business Insider
Holger Kansky
Head of Digital,
BDZV
Dr. Daniel Daum
CDO,
RP Mediengruppe
Moritz Döbler
Editor in Chief,
Rheinische Post
André Kittelberger
Head of Paid Content,
Stuttgarter Zeitung
Björn Friebe
Digital Transformation Manager,
Stuttgarter Zeitung
What participants said about the Digital Revenue Virtual Tour 2020
“Really impressive New World Encounters session by Christian Roepke of ZEIT ONLINE. Combination of a clear, simple overall proposition, coupled with extraordinary precision in the detail of execution is an example to all media businesses. Thanks to David Sallinen and team for organising.”
Duncan Hooper
Head of digital, CGTN Europe
“Exciting meeting with DIE ZEIT organised by New World Encounters as part of its Virtual Tour Digital Revenues. Interesting feedback from Die Zeit on the engagement and retention of digital subscribers. A programme of very stimulating meetings between colleagues.”
Arnaud Broustet
Managing Director and General Manager at Quotidien La Croix, Bayard Group
“Perfectly prepared interventions by our German colleagues from Funke Media Group and very concrete take aways to feed our digital projects!”
Bruno Pachent
Executive Director Médias Sud Europe / CEO La Nouvelle République des Pyrénées / CEO Le Petit Bleu
Digital Revenue Report – Free Download
This report is focusing on the best practices learned during the tour, about paid content, digital subscriptions, diversification, newsletters, e-commerce, the creation of new products and the acquisition of new customers.
Please fill in the download form and click the download button.
