Consulting
Forging the future of media through identifying the trends of today.
Engagement
Grabbing attention
Convincing and being useful
Focus on expectations
Combining Editorial and Marketing
Content
Mastering mobile-first formats
Get inspired by data
Propose an experience
Managing the editorial mix
Journalism
Win over new generations
Be useful to readers
Delivering meaning
Focus on quality
Organization
Planning
Learn to adapt continuously
Mixing skills
Ensure the relevance of each channel
Management
Giving meaning to teams
Growing teams
Getting the best out of teams
Working in project mode
Products & Services
Testing before release
Improve the user experience
Innovate, update
Upgrade Media Consulting Projects
Forget generative AI for a moment, bet on AI that is useful for reader engagemenT
Let’s look at other ways AI can enhance reader engagement by focussing on the back end. You are reading the Upgrade Media newsletter sent on 31st january 2024. Sign up … Lire plus
États généraux – the stakes, the State, and the state of the press
Don’t you love it when the government stands up for the free press, and slaps down big tech in the process? You are reading the Upgrade Media newsletter sent on … Lire plus
Paid for subscriptions in the AI era: the hows and whys.
If you were to take just one thing away from this newsletter, it’s that focusing on engagement rather than views is vital if you hope to build a model for … Lire plus
Manage your content strategy for more performance!
Exclusive: a study by Upgrade Media of more than 200,000 articles, from 20 media titles, which jointly generated 285 million engagements on Facebook. We look at which topics/content generate engagement, … Lire plus
Vice, Buzzfeed, and why it does not signal the end of digital media – for you
The collapse of Buzzfeed News and Vice Media has provoked a temptation to schadenfreude in the news industry. However, it is crucial to learn from this time of change. Trusting … Lire plus
Newsletter. What does AI mean for search? And just what does that mean for your traffic?
With the focus on whether AI is set to replace journalists it is understandable that many journalists in editorial have yet to really engage with what AI is likely to … Lire plus
What our consulting clients say
“How do you convince people to pay for content? This is the question that the whole profession is asking. Not easy… And yet decisive. Through its media experience, its editorial and digital expertise, Upgrade Media provides valuable support, helps build a clear vision, and proposes a method for successful “conversion through content”. The approach is worked out together, and then it’s up to the editorial, marketing and digital teams to implement it. It’s a real work of co-construction, demanding, but exciting.”
Gabriel d’Harcourt
Executive Vice President, La Voix du Nord
“When reorganisation and digital transformation go hand in hand, they are two projects in one. It’s best to surround yourself with the right people to succeed. The strategy and objectives were clear in our minds, but there was still everything to do: pave the way and allocate the right resources within a tight timeframe, change the culture while preserving our identity, implement new tools, etc. In this context, Upgrade Media’s intervention was decisive. The first was to ensure the continuity of our publications during the transition period inherent in any reorganisation: Upgrade Media’s rapid understanding of our ecosystem and the issues at stake enabled it to identify the right skills and the right people to build trust and preserve the quality of our production. The second was to work with us to simplify our technical infrastructure, in fact to overhaul it, in order to effectively develop a digital offering: Upgrade Media’s discreet but effective presence enabled us to move forward methodically with our teams and service providers. With Upgrade Media, we were able to realise our ambition, implement a digital-first approach and move forward, for our readers… and future readers.”
Pierre Coustols
Secretary General of Revue Banque
“David helped us with a strategically important change project. He is committed, really fast and competent. I can only recommend him as sparring partner.”
Christoph Zimmer
Chief Product Officer and Member of the Management Board at Tamedia
“Thank you for an exciting study tour that was perfectly tailored to our needs. We came back full of ideas and answers to our questions.”
Lionel Laparade
Rédacteur en chef – La Dépêche du Midi
“Thank you for this very successful study tour. A good mix between exchanges with these publishers with whom we share the same concerns and moments of conviviality between us opening up avenues of projects together to implement these successful examples of German publishers. A very successful tour!”
Michael Bourguignon
Managing Director – La Dépêche Interactive
“David has been invaluable in the reflection on the digital shift negotiated by my editorial team. His analytical mind, his ability to listen and his strength of synthesis enabled me to make progress in a gigantic task which requires enlightening, authorised points of view and contributions. David’s were brilliantly part of it.”
Thierry Dupiereux
Editor-in-Chief (2009 – 2018) – Les Editions de l’Avenir
“We have been working with Upgrade Media since the monetisation of content on our 5 news websites. It was the experience that convinced us at the start and we continue to do so every year because Upgrade Media supports our journalists with easy-to-implement solutions and concrete cases. David is always ready to listen and available for the staff and not only for the journalists. I appreciate the strength of his proposals and his ability to question ourselves in order to work together towards the best strategy for monetising content.”
Fanny de Larue
Deputy Director General – Groupe Le Messager
The Upgrade Media newsletter
Every month, you’ll find our newsletter, which uses a wide range of reference sources to dissect a key topic in the digital transformation of the media, as well as all the latest information on Upgrade Media’s achievements.
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